As I prepare to turn the page onto my fourth year of actually caring about Lunker Hunt, it's time to reflect. Is this a good blog? Does this blog accomplish what I think it should? Does this blog provide value to the world? No, no and no. I'm never happy with it and always looking to improve. Perhaps you're the same way and would like a few pointers. Here is what I know...so far....
10 habits of highly effective outdoor bloggers:
To start this discussion I need to lay down a couple claims. I claim that all bloggers are egomaniacs. We all want as many people as possible to read what we say, and we want some feedback that you read it. If that doesn't sound like you, think about it for a moment. When you accept you egotistical ways feel free to proceed.
1) Interaction is the crutch of the entire operation, without it our ego won't inflate and good blogs die. Respond to comments from your readers, it encourages more comments.
2) See number one? It's a two way street. Visit other blogs and feed their egos, they'll reciprocate.
3) Use pictures and video. Eyes glaze over when presented a screen full of text. Bonus points for shoehorning a beautiful woman into your topic. Sorry ladies, but sex sells...especially when it's the first picture in a post.
4) Understand and accept this is a niche market, you're not going to be the next Perez Hilton.
5) Because you are not Perez Hilton, every reader is sacred. Focus on converting each one to a repeat customer. Maybe this means an entire post written for the express purpose of attracting one particular person.
6) Outdoorsy type people don't read blogs on the weekend. They do, however, read blogs while they should be working. So save that post until Monday (prior to 11:00am eastern).
7) Be accessible. Provide a feed and option for e-mail subscription. Get a Twitter, Facebook and Google+ account. Everyone interacts with the web uniquely, so you have to cater to everyone.
8) Proof read your posts damn it! Preferably prior to publishing them. It doesn't have to be perfect, but it should be readable.
9) Save your breath. Few people read long posts. Make your point and be done with it, even if you have to leave something out.